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Blog by Chrisanta Dias.

The First Mover Advantage (FMA) in marketing gives a company a significant lead in developing brand loyalty and recognition before other companies can enter the same space or segment. Off late noteworthy marketers also recognise the benefits of being a Late Mover. Raunak Group first started developing real estate in Thane in the late 90’s and more recently in 2010 at Kalyan, and in short span of time has established deep connections and a recognition in these markets for quality, affordability and value in their developments...

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